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Design for the Mind: Seven Psychological Principles of Persuasive Design

Victor S. Yocco




[PDF.qu62] Design for the Mind: Seven Psychological Principles of Persuasive Design

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 | #155764 in Books |  2016-07-04 | Original language:English | PDF # 1 |  9.20 x.40 x7.30l,.0 | File type: PDF | 240 pages

||0 of 1 people found the following review helpful.| Five Stars|By Rick M.|Item as described, with prompt shipping - two thumbs way up!|4 of 4 people found the following review helpful.| A solid and useful guide for applying psychological principles and persuasive design to online sites|By Si Dunn|A widening river of distractions and data runs through our brains every day. And th|About the Author|
|Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Vic

Summary

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used ...

You easily download any file type for your device.Design for the Mind: Seven Psychological Principles of Persuasive Design   |  Victor S. Yocco. I was recommended this book by a dear friend of mine.

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